Today’s spotlight shines on an album that’s not just a breath of fresh air—it’s a gust of artistic ingenuity. “Media Hack” by The McKenzie Fix, fronted by the talented Ewan McKenzie, stands out as a rare gem in new music that I’ve checked out recently. It’s not every day that I encounter a record that truly feels like a departure from the familiar, but this London-based art pop act has managed to deliver just that.
Describing music as thought-provoking might be considered cliché, but “Media Hack” earns the label. It’s an album that challenges you to think, to question, and to explore the depths of its lyrical content. I found myself analyzing each track with a level of scrutiny I reserve for only the most compelling of works. So, without further ado, let’s get right into the rich content that in “Media Hack”.
“Media Hack,” the eponymous opener of The McKenzie Fix’s album, is a succinct yet potent piece, clocking in at just under two minutes. It begins with a subtle tapping percussion that sets a rhythmic foundation, soon joined by vocal underlays that come in at an almost ethereal ocean of sound. Ewan McKenzie’s vocals are delivered with a gentle touch, adding to the track’s otherworldly yet grounded feel.
The mix of the song is particularly striking, achieving a balance between the ethereal and the triumphant—an embodiment of the album’s thematic exploration. The subject matter, as I interpret it, delves into the complex and omnipresent nature of media in our lives. It’s a topic that’s bound to elicit diverse opinions, and “Media Hack” seems to offer a bit of commentary on this pervasive aspect of modern society.
“The Beginning of The End” starts off with a mellow atmosphere that’s feels pretty inviting I would say. The synth work is a highlight, providing a smooth backdrop that’s both comforting and intriguing. The addition of acoustic strings adds a new dimension to the track, enriching the texture of the sound.
What really stands out for me is the clever use of stereo panning, particularly with the vocals. It’s really awesome to hear the vocals accompanied by lighter and deeper tones, each entering from different sides of the stereo field. This interplay creates a harmonious clash that’s very immersive. Also love his change ups from high notes, to low. He’s got some amazing range.
The track’s opening line, “The end of the beginning, or the beginning of the end,” hits deeply. It’s a reflection of the times we’re living in, where such questions are more relevant than ever. This song is a pleasure to listen to—but it’s also piece that encourages introspection and discussion, making it a standout track for its musical quality and thought-provoking content that I spoke about in the opening.
“A Man, A Car and A Gun” really stands out with its carousel-like tune that’s whimsical yet not played on a carousel organ. It’s got this rhythm that’s so catchy, it sticks with you, and there’s a childlike wonder to it that’s just enchanting. The vocal melodies woven between the verses are the kind that you catch yourself humming along with days later. I mean, they’re that catchy.
As the song nears its end, the addition of female vocal riffs adds a layer of beauty that’s ethereal and enchanting. Growing up with synth wave, I’ve always had a soft spot for music that blends electronic elements with a touch of the fantastical. This track feels like a fusion of 80’s retro with an Enya-like high fantasy vibe, which is a fresh experience for me. It’s a fusion that I didn’t even know I needed, but now that I’ve heard it, I’m totally on board.
“Elsewhere” is one of those tracks that immediately grabs you with its hook and melody—a consistent strength across this album. But what really needs to be emphasized is the songwriting. It’s exceptional. This track is a prime example of the lyrical richness that permeates the album. It’s as if every moment is carefully crafted with words, leaving almost no space without vocals or lyrics. No big solos or even may soft breaks. Once he gets going, he floors it!
The relentless stream of lyrics in “Elsewhere” makes it a song that’s to be experienced and pondered over. It’s the kind of track that keeps the mind actively engaged, that really, this is where I found myself going into the layers of meaning and emotion conveyed through its continuous singing. It’s this depth and density of songwriting that makes the album stand out. Not just only with the cool retro feel that it has.
Do you remember how I spoke about “The Beginning of the End”? Well, the album wraps up with “The End of the Beginning,” and it’s just as creatively engaging. It’s like the yin to the yang of the opening track, with a symphonic quality that brings a sense of completion. This track, and indeed the whole album, carries that carefree spirit and charm, with a nod to the ’80s retro vibe.
But what’s truly great is how this album stands out as a unique entity in sound. As someone who’s listened to every genre mashup imaginable, I can honestly say “Media Hack” feels one-of-a-kind. It’s a powerful showcase to The McKenzie Fix’s ability to craft something that’s both familiar and entirely new, ending the album on a high note that hits just as much as with its beginning.
The McKenzie Fix’s ‘Media Hack’ is a treasure trove of skills, brimming with content that’s as vast as it is impressive. The vocal work is nothing short of incredible, and for someone like me, who has a soft spot for the ’80s, the influence is an awesome nod to that era. But it’s the album’s carefree charm and subtle nods to the golden age of rock’n’roll that adds even more layers of depth.
It’s rare to find an album that throws in everything but the kitchen sink and still manages to create a cohesive sound. ‘Media Hack’ does just that—it’s a rich ocean of music that’s not overwhelming but inviting, allowing you to get lost in its creativity.
The album’s dreamy, atmospheric core, adorned with a myriad of influences from the enchanting to the rock-solid, makes for a compelling listen. It’s the kind of album that prompts me to explore the bands previous work (which I did, and loved), eager to uncover more of the magic that ‘Media Hack’ has sparked.
I wholeheartedly recommend giving ‘Media Hack’ a listen, regardless of your usual genre preferences. It’s an opportunity to experience something truly different, to be struck by a sound that’s both nostalgic and groundbreaking. Trust me, you might just find yourself as drawn to The McKenzie Fix as I am.
