Beautycore metal masters GFM has released a new video for their track “Framing My Perception.” The song is the title track to their upcoming EP set to release on May 27th via Rockfest Records, which the trio announced back in early April. You can presave here. The track takes on the issue of addiction, and how it is difficult struggling with it can be. But in the end, after battling those demons, those that overcome them end up becoming stronger.
Vocalist and bassist Maggie spoke to us a little bit about the song by saying:
Framing My Perception discusses how to take a step back and see the bigger picture. If we learn to change the way we view these difficulties in life, we will be able to see things from a positive view and are able to learn and grow.
And when talking about the creative music video, she adds:
When we filmed the music video for this song, we wanted to push that story of taking your power back. We got some help from our good friend Simone Beirne to create this sort of Jekyll and Hyde scenario. The video tackles issues of overcoming addiction and learning to stand up to your personal demons.
We actually got the chance to film a portion of the video in a rage room, so the shots of dishes being thrown and smashed were very real haha. We even had the chance to destroy an old piano and once we were done filming, we were allowed to break everything we didn’t use for the video.
The entire experience of filming was just fun and extremely visual, and we hope you guys enjoy it!
There’s nothing quite like playing heavy metal and being able to break stuff, especially on a track with a positive outlook.
The band is currently on tour with Fozzy, and have a few more dates remaining throughout the month of May, as well as a number of shows in June, and early fall with some festival dates. You can check out a list of dates below.
More GFM
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GMF On Tour
May 07 — Roseville, CA @ Goldfield Trading Post (with FOZZY)
May 08 — San Francisco, CA @ Great American Music Hall (with FOZZY)
May 09 — Reno, NV @ Virgnia Street Brewhouse (with FOZZY)
May 12 — Colorado Springs, CO @ Sunshine Studios (with FOZZY)
May 13 — Denver, CO @ Oriental Theater (with FOZZY)
May 14 — Wichita, KS @ Temple Live (with FOZZY)
May 15 — Ft. Smith, AR @ Temple Live (with FOZZY)
May 16 — Sauget, IL @ Pop’s (with FOZZY)
May 20 – Atlanta, GA @ Vinyl at Center Stage (with JOHN5)
May 28 – Jacksonville, FL @ Kona Skatepark
June 15 – Harrison, OH @ The Blue Note
June 16 – Flint, MI @ Machine Shop
June 17 – Greentown, IN @ Kingdom Come Festival
June 18 – Angola, IN @ The Electric Room
September 8-11 – Alton, VA @ Blue Ridge Rock Festival
